When I was growing up, people that owned businesses were genuinely wealthy. They were cigar-smoking, golf-playing, whiskey-swilling men in grey suits that drove their Rolls-Royces from their mansion in the leafy suburbs to their factory where they were feared and addressed as Mr X, Y or Z. Back in, as my friend Stephen calls it, a time when advertising (or any type of business) used to be fun, strong businessmen were excellent salesmen and they knew how to not only sell sales, but how to buy them too. Procurement managers (or ‘buyers’ as they were known then) were wined, dined…

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