Thought leadership is the private sector’s polite term for an exercise in spinning secondary and occasionally primary data into a marketing pitch. In its more brutal forms, it amounts to gaslighting and behavioural peddling.  Virtually every corporate economist has, by now, penned their “back to growth” thesis of a V-shaped recovery with forceful, but scant on details, propositions of a quick rebound in consumer demand. This “we shall party again, with vengeance” thesis is hedged by darker notes about “potential” extension of the Covid-19 containment measures into 2021 (the “we will party, but somewhat later” thesis). And there are more…

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