Think about the futures of the kind of firms that sponsor GAA teams. Most are domestically owned and grown in Ireland. In 2019, Fermanagh had Tracey Concrete. Galway had Supermacs. Kildare had the Brady Family. Laois had MW Hire, Offaly had Carroll’s Meats. Tyrone had Tyrone Fabrication. I could go on, but you get the idea. These are not small companies. They are successful, domestic firms that have chosen to give back to their counties, while at the same time enjoying a potentially profitable piece of branding. Like much of our economy, these medium-sized firms are in trouble thanks to…

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