The release of the Kantar BrandZ Top 100 most valuable global brands ranking in May will have been quietly celebrated in a small town in the north-west of Spain. Zara, the flagship brand of the textile giant Inditex, has surpassed Nike to become the world’s most valuable fashion brand. In the 21st edition of Kantar’s global report, which measures how brand value contributes to business value, Zara took first place in the apparel category with a brand value of $44.1 billion, overtaking Nike’s $41.2 billion. Behind them come Uniqlo ($27.3 billion), Adidas ($16.3 billion), Shein ($12.3 billion), Lululemon ($9.1 billion),…

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