Innovation. From the Latin innovare, to renew. To make a new thing out of an old one. It gets confused with invention, and the two are not the same. Invention is making something that did not exist. Innovation is taking what already exists and finding the answer nobody else saw in it. Steve Jobs invented almost nothing. The digital music player was on shelves long before the iPod arrived in 2001. Smartphones existed before the iPhone. His gift was seeing what the parts were for. He liked to quote Picasso on it: “Good artists copy, great artists steal.” Dick Fosbury…
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