It is impossible not to admire Smyths Toys. From its base in the west of Ireland, the family-owned business has built a €1 billion retail behemoth – and it has done it with little fuss or fanfare. Having conquered, it went on to build a dominant market share in the teak-tough UK market. In an €80 million deal two years ago, Smyths snapped up 93 profitable Toys‘R’Us stores and related online businesses in Germany, Austria and Switzerland. They were quickly rebranded as Smyths Toys. That acquisition brought the total number of stores to more than 200. The company does not…

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