The engine of China’s economy has been shifting from being export-driven, to relying on domestic consumption. This means that a brighter spotlight will continue to be shone on Chinese consumers, and the competition to capture their attention has never been greater. For Ireland, an export-oriented economy, reaching these elusive Chinese consumers whets the appetites of business executives based in Ireland. Given that food exports are so important to Ireland’s own future, post-Brexit, I am very happy to share my insights on these consumers. When I first moved to China, most of my friends and neighbours didn’t really understand why China…
Don’t miss out on what is going on with our daily unique stories from our team of skilled journalists and insightful commentators. Members of The Currency get full access to over 4,000 exclusive interviews, investigations, and analysis, plus over 460 podcasts. Annual membership is just €200 for the first year, a saving of €100. Or try The Currency for the first month for a special introductory rate of €5, a saving of €20. Cancel at any time. To become a member today click here.
Join The Currency
INTRODUCTORY OFFER: Full annual membership for just €200.