The engine of China’s economy has been shifting from being export-driven, to relying on domestic consumption. This means that a brighter spotlight will continue to be shone on Chinese consumers, and the competition to capture their attention has never been greater.  For Ireland, an export-oriented economy, reaching these elusive Chinese consumers whets the appetites of business executives based in Ireland. Given that food exports are so important to Ireland’s own future, post-Brexit, I am very happy to share my insights on these consumers. When I first moved to China, most of my friends and neighbours didn’t really understand why China…

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