The open internet is becoming an increasingly high-risk, high-reward system. Just ask the person who has less than 500 followers on Twitter whose tweet is shared hundreds of thousands of times and receives short-lived notoriety. Or the person whose well-established career is upended by “liking” or sharing what is perceived to be the “wrong” content. In amongst the rising noise of the digital social landscape, names are established, and careers ended simultaneously. Platforms like Twitter have become a low-latency market, exchanging digital power and influence, with high volatility, between the established and the new. Social media was the first industry…