I have always fundamentally believed in the principle that it’s nice to be nice, and not just because I fear karma but because being good or bad takes the same effort, so why not lean into the light? Both in my personal life and career this core value has stood to me. However, a recent ‘ghosting’ experience I had with some associates with whom I’d had lengthy dealing got me thinking. Indeed my rant about the ghosting to some tech-founder friends resulted in an all-out rave about the right and rude ways to make a name (good or bad) in…

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