Following a recent, brilliant presentation by an esteemed colleague that works across product development (you know who you are), I congratulated him on his seamless ability to captivate the room, going on to tell him he was a great salesman – and I noticed a slight flinch. I had seen that flinch before, many times, where grave offense was taken at the mere suggestion of being associated with selling. In truth, however, I must admit that it took me rather a long time to wear my sales hat with pride. For some reason, the very word ‘sales’ has a negative,…

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