Watching Olympic athletes and sports you only take an interest in every four years gets you thinking; why are some so much more popular than others, taking hold in almost every nation on earth; is there such a thing as an objectively entertaining/objectively boring sport, or is it all in the eye of the beholder? The Olympic Games is a unique experiment given they’re enjoyed mostly by those who watch it all in a vacuum of knowledge, understanding, insight, context, skin in the game or any of the factors that get us all invested in, for example the Champions League…

Read on for just €1

For a limited time, get your first month for €1 and unlock full access to The Currency and The Wall Street Journal – two premium memberships, one subscription.

Subscribe

Cancel at any time.

Are you already a member? .