Watching Olympic athletes and sports you only take an interest in every four years gets you thinking; why are some so much more popular than others, taking hold in almost every nation on earth; is there such a thing as an objectively entertaining/objectively boring sport, or is it all in the eye of the beholder? The Olympic Games is a unique experiment given they’re enjoyed mostly by those who watch it all in a vacuum of knowledge, understanding, insight, context, skin in the game or any of the factors that get us all invested in, for example the Champions League…

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