I was struck by a cartoon I saw recently about this candidate-led recruitment market we are now in: “You are not the client; you are the candidate”. This really rings true today, with candidates enjoying more choice than ever. Indeed, in a previous article I discussed the rise of counter offers as a result of increasing demand for skills. If you are a business owner or a manager in a business looking to secure talent, you need to be aware that you are indeed the “candidate”. You also need to be cognisant of what you must do to adapt to…

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