As the home of some of the world’s great food ingredients businesses, it is not surprising that many in the Irish food industry view 2022 with trepidation. The gap between consumer behaviour and consumer studies has never been so wide: The move away from plastics reversed completely during the pandemic; sustainability became a poor relation to safety; tracking food miles at the supermarket was replaced by having food delivered by motorbike or van; concerns about antimicrobial soaps effects on antibiotic resistance drowned in the desire to be safe; and food waste concerns were forgotten in the rush to make sure…

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