When your company is facing invariable challenges, it is comforting to know you are not the only one. There’s nothing worse than feeling everyone else is flying when you’re enduring any sort of slump (albeit momentary), so I always lean on the side of honesty when I’m asked by fellow founders, in confidence, how things are going. Of course, I’ll wrestle with the keeping-up-appearances mantra of “going gangbusters” that has become the norm (people back winners you know, so one must always be winning), but invariably land on the side of the truth. This is for a variety of reasons,…

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