When Manchester City played Liverpool a couple of weeks ago, I felt that I didn’t have any option but to watch it. The clash of the best players in the Premier League, an encounter between the two best managers in the world and a match that could decide the Premier League title all drove me towards the game. It was impossible not to know about it because of the build-up, the hype, the massive PR overdrive, call it what you want. This game practically sold itself anyway, but this level of marketing is ever present across the Premier League season. …

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