In completely unsurprising news, finance bros all over the world are horrified by the recent announcement that Kim Kardashian is moving into private equity. Which only tells me that these same finance bros that run private equity don’t actually understand private equity. In my last column I outlined why venture capital investors who were horrified by Andreessen Horowitz’s investment in Adam Neumann, displayed a stunning lack of understanding of their own asset class. It turns out the same is true of private equity. Sigh.  But first – what is private equity? Imagine that there are two ways to own part…

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