Twenty years ago, Sport Ireland launched its Women in Sport programme with a bold aim: to give women equal opportunities on the pitch. Two decades later, participation is up, sponsorships are stronger, and elite events are drawing record crowds. But stubborn challenges remain — from teenage dropout rates to a shortage of facilities and patchy media coverage.
In this episode of Sports Matters, Ian Kehoe sits down with two women at the forefront of change: Niamh Tallon, founder and CEO of Her Sport, and Emer O’Sullivan, corporate affairs director at Lidl Ireland and Northern Ireland.
Tallon talks about why she launched Her Sport and the mission that drives it: “Our vision is equal opportunity in sport, regardless of gender… Wwe have to be honest with ourselves when we look at the landscape and realise that the opportunity for girls and women is not the same.”
O’Sullivan explains Lidl’s long-running sponsorship of ladies' Gaelic football, from the controversial “Lady Ball” launch to grassroots investment in jerseys and equipment: “We want to do good, we want to be purpose-driven… but equally there are commercial reasons too. It has to work both ways.”
They discuss the barriers that still hold girls and women back — from lack of toilets at pitches to entrenched club cultures — and the power of visibility to change the game. “If girls have a positive experience, they have the facilities… They’ll tend to stay in sport,” O’Sullivan says.
Sports Matters is sponsored by the law firm Whitney Moore.
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Bernie Madoff's death this week brought back memories of one of the most far-reaching Ponzi schemes in financial history. Diana Henriques's book The Wizard of Lies told his story. She interviewed Madoff and, even in securing that interview, she experienced in a small way what it was like to trust Madoff and for him to betray that trust. In this podcast, she talked about how Madoff did that and how his Ponzi scheme appealed to people's anxiety rather than their greed.
Sean Keyes asks The Currency’s senior correspondent Thomas Hubert and chief economics writer Stephen Kinsella to unpick Joe Biden’s proposal for corporation tax reform: Why does US tax law matter so much to Ireland? How do American multinationals react to changes in the tax code? How likely is the new US president’s plan to be implemented, and how would its combined impact with ongoing international talks at the OECD affect the Irish economy? The answers are less clear-cut than you might think.
Warren Deutrom is CEO of Cricket Ireland. The past 15 years have contained many glorious moments for Irish cricket but now the game's ruling body in Ireland is looking to appeal to those who understand cricket, those who don't and those who may know that its history in Ireland is a long one. But first, like every sport, they have to try to get back playing in Covid times
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