In my last column The militant consumer – Part 1, I had somewhat of a (self-indulgent) rant about the rise of the obnoxious consumer spewing outrageous demands on unsuspecting service providers. And while it is a choice made by every business owner to decide just how bad someone needs to behave before they’ll either be denied service in the first place, or to disengage from unreasonable existing customers, the inevitable fall-out of refusing a person’s custom or demands is unfortunately not within their control. That fall-out can, worryingly for businesses, often be of a devastatingly public nature in this digital…

Join The Currency

INTRODUCTORY OFFER: Full annual membership for just €200.

Don’t miss out on what is going on with our daily unique stories from our team of skilled journalists and insightful commentators.

Members of The Currency get full access to over 4,000 exclusive interviews, investigations, and analysis, plus over 460 podcasts.

Annual membership is just €200 for the first year, a saving of €100.

Or try The Currency for the first month for a special introductory rate of €5, a saving of €20.

Cancel at any time.

To become a member today click here.